The mobile phone and its accessories with limited color matching and design were placed on the “three-floors” of the agency. This not only kept the audience engaged throughout the session but also left them an impression that there was more than only the mobile phone inside it. The excitement was met with curiosity at the press conference, when Oppo released several clues of the product, recreating the detective atmosphere seen in the anime. ![]() Oppo was also very strategic concerning the period when the device came out, during summer vacation when many students have the time and money to upgrade their phones, capitalising not only on their consumer bases tastes but also their financial position to purchase the new product. The Chinese tech company, which had already successively collaborated with several anime such as Neon Genesis Evangelion and Gundam, has once again shown its understanding of how to maximise elements of an animated work in its products. Bring the “detective environment ” to the collaboration This ability to tap into new markets and increase the scope and demand for their products is one of the key ways Oppo is building upon its strong brand image. The announcement made a huge buzz on the internet and soon the hashtag #Oppo柯南联名# ( Oppo Conan Collaboration) gained over 600 million views on Weibo and Sohu, receiving many positive comments from the anime fans community, expressing their love for the anime characters and their desire to collect Conan’s gadgets. ![]() This year, Oppo ranks the fourth largest smartphone brand globally and second in the Chinese smartphone market, as the brand unveiled its latest 5G device targeting anime enthusiasts.įor the purpose of celebrating the Chinese Valentine’s Day, the Qixi Festival, also known as the Double Seventh Festival, Oppo co-branded a Valentine’s Day limited edition mobile phone – The Oppo Reno 6 Pro+ Detective Conan Based in Chang’an, the brand is also a principal investor for the smartphone startup OnePlus. It is the first brand to offer smartphones with 5MP and 16MP front cameras, which, indeed, contributed to the company’s rise to the position it finds itself today.Ĭurrently, Oppo has expanded to more than 40 countries and is part of the BBK Electronics conglomerate. ![]() Their huge success is due to their excellent high-quality camera phones, with Oppo being a pioneer regarding the development of smartphone cameras. The release excites Chinese anime fans, drawing over 600 million views on Weibo and Sohu.įounded in 2004 in Guangdong province, south China, Oppo is one of the world’s leading electronic products brands.Tapping into this trend, the Chinese smartphone maker Oppo introduced a limited-edition mobile phone, in collaboration with the beloved Japanese anime Detective Conan, in celebration of the Chinese Valentine’s Day.Chinese young consumers’ growing enthusiasm for animation provides an opportunity for brands to leverage this surge.
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